Most Warehouse Management Systems (WMS) have long had a basic cartonization algorithm known as "liquid fill". While serviceable, "good enough" is no longer acceptable in today's environment where unboxing experiences and movements to reduce waste abound. By pairing raw 3D-cubing with powerful, modern cartonization technology and deep operational configurability, operators can incrase fill rates, reduce transportation cost, and minimize corrugate waste all with a simple software integration.